Complete Campaign Management & Eblast Service (Mailchimp)

Maximize your marketing efforts with our Campaign Management and Eblast Services. We handle your email marketing from start to finish, using Mailchimp to design, send, and optimize high-converting eblasts, newsletters, and automated campaigns. Whether you're launching a new product, running a seasonal sale, or simply nurturing customer relationships, we’ve got you covered!

What’s Included in the Service:

Campaign Strategy & Planning

• Campaign Planning: We’ll work with you to create an effective email marketing strategy tailored to your business goals.
• Audience Segmentation: We’ll segment your email list based on demographics, purchase history, or engagement levels to ensure your emails reach the right audience.
• Campaign Calendar: A custom email campaign calendar that outlines the frequency and content of your eblasts, newsletters, and promotions.

Email List Management

• Mailchimp Setup: We’ll set up and organize your Mailchimp account, making sure it’s optimized for your business.
• Audience Growth: Help you build and grow your email list using sign-up forms, pop-ups, and other growth strategies.
• List Clean-Up: We’ll keep your email list healthy by managing bounce rates, unsubscribes, and inactive contacts.

Eblast & Newsletter Design

• Custom Template Design: We’ll design a branded email template in Mailchimp that aligns with your business identity.
• Responsive Design: Emails are optimized to look great across all devices (desktop, mobile, tablet).
• Content Creation: We’ll write engaging, high-converting copy for your eblasts or newsletters, including subject lines, body content, and CTAs.
• Product/Service Highlights: Showcase your products or services in a visually appealing way with professional images and attention-grabbing layouts.

Campaign Execution

• Scheduling & Sending: We’ll manage the timing of your campaigns, ensuring emails are sent at the optimal time for maximum engagement.
• A/B Testing: We’ll run A/B tests on subject lines, content, and CTAs to determine what works best with your audience and optimize future campaigns.
• Tracking & Reporting: We’ll monitor your campaign performance, providing detailed reports on open rates, click-through rates, conversions, and other key metrics.

Package Options :

Basic Campaign Management Package 

• Email Setup: Set up Mailchimp account, list management, and initial segmentation.
• 1 Campaign per Month: Includes one email blast/newsletter per month, with design, content creation, and sending.
• Basic A/B Testing: A/B test subject lines and basic content to see what resonates.
• 1 Automated Campaign Setup: Welcome email series or abandoned cart sequence (for e-commerce stores).
• 1 Performance Report per Month: Includes key metrics (open rates, CTR, etc.).

Advanced Campaign Management Package

• All Basic Package Features +:
• 2 Campaigns per Month: Two email blasts/newsletters per month, with additional content for variety.
• Advanced Audience Segmentation: Use customer behavior, demographics, and preferences to send more targeted emails.
• Advanced A/B Testing: Test multiple elements, including subject lines, content variations, CTAs, and send times.
• 2 Automated Campaigns: Set up two automated email sequences (e.g., Welcome Series, Abandoned Cart, or Birthday/Anniversary Campaigns).
• 2 Performance Reports per Month: Detailed analysis, including audience engagement insights and recommendations for improvement.

Premium Campaign Management Package 

• All Advanced Package Features +:
• 4 Campaigns per Month: Four fully designed and optimized email campaigns per month (ideal for frequent promotions).
• Comprehensive A/B Testing: Test every aspect of your emails (subject lines, CTAs, images, copy, etc.) for maximum performance.
• Advanced Email Automation: Set up and manage multiple email sequences for different customer segments (e.g., new subscriber, abandoned cart, purchase follow-up, etc.).
• Dedicated Campaign Manager: Access to a dedicated email marketing expert to provide personalized recommendations and strategy.
• Comprehensive Performance Reports: Receive in-depth reports every week, with a focus on optimizing campaigns for even better results.
• Bonus: 1-hour strategy consultation each month to refine your email marketing efforts and discuss any upcoming promotions or campaigns.